Located near my home, there is a forested ravine named the Don Valley. While I regularly enjoy the park, many of my friends never use it. To make the valley appealing to young Torontonians, I have designed a brand and awareness campaign that emulates how a rave or party might be advertised. The brand uses graphics to create a sense of mystery and excitement encouraging people to investigate further. The main graphic featuring a deer emerging from a portal-like circle represents the Don's ability to transport one from the city to the wild in a matter of seconds.
